Posts Tagged ‘Gear’

Trends!!

June 2, 2011

Vibram Five Finger shoes. Garmin GPS watches. Lululemon Coolmax clothing. FlyWheel spin classes. Jaybird Sportsband bluetooth headphones. Skoogfit personal training. P90X.

Today’s fitness enthusiast is addicted to gadgetry and luxury more than ever and will (it seems) spend any amount of money to get the latest and greatest technology to make exercise more pleasurable, safe and efficient. They are hungry for information, downloading fitness apps and using technology to plan smarter workouts…all with the desire to look good doing it. Brands like Lululemon, Athleta, and Running Funky are prospering in this so-called recession. I can remember when Bear Stearns and Lehman Brothers began the tumble: my clients were being furloughed one-by-one. Instead of reigning in their spending, these clients remained optimistic, using the extra time during their lay-off period to get in better shape, spending more money on their fitness and buying more sessions than they had while employed!

Back in the day, only a few brands like Nike, Adidas and Puma reigned supreme. Runners wore knee-high striped socks, gray sweat pants and white t-shirts. Watch a triathlon today and you’ll twitch from all the blinding colors crossing the finish line: today’s athlete screams for color, wants to stand out from the crowd and be more aerodynamic than ever. It’s an exciting time to be in this business: keeping up with everything is a full-time job, but a challenge that I am always up for. Staying on top of the latest trends is an essential component to my job: as is sifting out the nonsense. Some trends are simply wacky and ‘out there’ (Sketchers Shape-Ups), while others have years’ worth of research packed into a streamlined product (Specialized bicycles).

What product do you swear by? What’s the lamest piece of equipment on the market today?

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Running Shoes

October 24, 2010

With the New York City Marathon coming up in a couple weeks, there’s a lot of buzz in the air about running.  Several of my clients have taken up the sport recently:  it’s an inexpensive, convenient and easy way to stay in shape especially if you’re on the road–all you have to do is pack your shoes and explore a neighborhood or local park.  New York itself is a giant running haven with it’s many running paths, parks and tracks.

So how would one go about choosing the right running shoe?  Today’s New York Times features an article on this very subject.  To sum it up, the most expensive shoe may not be the best one for you.  Many running shops will analyze your gait, assess how you run and choose most supportive shoe to fit your stride.
Function and comfort should be first and foremost in your selection.  I recommend buying a half-size bigger than you normally do for athletic shoes:  losing toenails is not very fun (trust me).  If you find a shoe that you love, buy 2 pairs and alternate between them both.  
Your shoe should last 350 miles or 6 months.  As soon as you see permanent creases in the heel cushioning, it’s time to replace.  But definitely as soon as you feel slight pain in your knees during or after a run.
Avoid gimmicks like the Skechers Shape-Ups, Reebok Easy Toners or the barefoot 5-finger shoe.  These types of shoes do not lose weight for you, nor are they a magical fix-all.  They are simply…gimmicks.  
When you’re ready for purchase, ask for a discount!  Running boutiques love students, gym members and fitness addicts!

Shameless Lululemon Plug

August 17, 2010

I’m addicted to lululemon.
You see, if I’m going to wear pajamas all day at work, I want to look my very best and wear the most well-made comfy clothes out there. I fully endorse their brand.
I work harder when I’m stylin’ at the gym.
Their pants make my backside look amazing and the tops hug my curves just right.
The better I think I look, the harder I work, the more looks I get, the more I push myself.
I dare you to look your best in the gym — the more attention you get, the harder you’ll want to work, too!